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New phishing scheme targets businesses on Facebook
branddi ·
Imagine that an employee on your team gets in touch claiming to have received an email indicating the publication of some prohibited content on your Facebook page. Worrying, isn't it? id="">Continue reading and better understand what these phishing messages are and how the sophistication of these scams can reach your business!
What is, after all, phishing?
The first step to understanding the case of phishing that took Facebook recently is understanding what this fraud is. digital fraud technique in which criminals pose as established brands to gain an advantage and carry out scams. To do this, they typically use counterfeit emails, messages or websites that imitate legitimate pages from banks, online stores or social networks, as was the case with Facebook.
In the case investigated by Kaspersky, the company used to create the appearance of security was Meta for Business itself, responsible for Facebook.
What really are the threats behind phishing?
Let's assume that Someone on your internal team actually gets fooled by one of these phishing cases and clicks on a suspicious link or page. Do you have any idea of the possible impacts of this inattentive action?
Offenders may have a wide range of reasons for imitating elements of a brand, ranging from the intention of obtaining restricted access, to brand impersonation, seeking to “hijack” the identity and credibility built by your business to increase the reach of these frauds.
In other words, a phishing communication that appears innocent at first glance can cause losses profound consequences for your business, such as: committed by third parties. src="https://cdn.prod.website-files.com/6689757856399456a21b0ba3/6792bd30ed962d4113eff6bc_AD_4nXdhYd5Nh2UMXZDjq5G7EBbN _iIensaxB-LaEkD7Mfjy3uDcMEeA0fgA2OCJhrzr4Hy1jIP85D8TVPTJgXGlTNlkaPuuRXqYOY91IbO3HxhB_4QExQ_qsRu14jEMfDtox0Y5jcn5Og.png" width="auto" height="auto" alt="" loading="auto" id="">Web imagePhishing cases aimed at companies are not new. But then, what caught the attention of experts about this new scam? The answer is simple: this time, the scammers are working on a great fear for brands: the removal of content and account takedown. id="">And what to expect in 2025?Year after year, technology continues to advance, bringing new possibilities and needs to the business world. However, it is not just companies that benefit from these innovations: fraudsters are also constantly studying and looking for new ways to exploit the vulnerabilities of inattentive brands.
Proof of this are market expectations: according to Juniper Research, losses due to fraud are expected to reach $400 billion this year.
In other words, this new phishing scheme started on Facebook is not an exception, but rather the beginning of a trend that shows no signs of slowing down. And it is for this reason that remaining attentive and prepared to take an active and not just a reactive position in these cases is no longer an advantage: it is a basic positioning for companies that want to stay in the market.
Want to understand more about how to do this through shield marketing? Continue following Branddi and always be informed about the world of digital brand protection!