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90% of corporate attacks start with phishing: what now?
branddi ·
Every entrepreneur, regardless of the company's sector or size, has come across phishing emails, those fraudulent messages, disguised as legitimate communications.
However, even though they are constantly present in the routine of several companies, few brands see phishing as a real threat and develop strategies to combat it effectively.
Proof of this is the data revealed by Check Point research Software, which shows that 90% of attacks on companies around the world start with a phishing email. safe?
How can phishing impact your results?
Between October 2023 and March 2024, Brazilian companies were the target of an average of 1,817 weekly phishing attacks. The number is much lower than the global total in the same period: 1,168 according to another survey by Check Point Software. disloyal. This happens when attackers use malicious links to deceive customers and partners, diverting access that should belong to your company.
The result is the loss of qualified leads, a drop in sales and a reduction in the efficiency of your marketing campaigns.
Reputation damage
The trust of consumers and partners is an essential asset for any company. And it is for this reason that a phishing attack, by diverting traffic to fake or competing websites and converting visitors into customers, can deeply undermine this trust.
After all, the perception of vulnerability in relation to data protection and security can lead customers to look for more reliable alternatives. This harms not only immediate financial performance, but also compromises future customer loyalty and acquisition strategies.
Operational disruption
It is not uncommon for phishing attacks to result in the shutdown of operating systems, either through direct blockages or as a precaution during containment of the attack.
This can delay deliveries, disrupt sales and significantly impact the productivity.
However, that's not all: after an incident that causes a loss to a consumer, companies may need to refund their consumers and deal with possible legal actions.
In other words, we are not exaggerating when we say that phishing is a threat capable of seriously compromising both the financial health and reputation of a company. And the worst: silently, making it difficult to identify and resolve the problem before the damage is irreversible.
This is when counting on support from a specialized partner can be the difference between recovery or amplification of your brand's losses. Do you want to understand how to protect your business? Keep following the Branddi blog and learn how to stay protected with shield marketing!