Netflix targeted by sophisticated scams: learn how this impacts your business!

A new wave of digital scams, exploiting Netflix's popularity, is causing losses to subscribers. In it, scammers use tactics such as typosquatting and conversion theft to divert payments and information.

Have you ever heard of this new “Netflix scam”? Understand how they work, learn how to protect yourself, and learn what steps to take if your brand is a victim of these digital threats!

Do you want to know how to identify these traps and protect yourself? Keep reading!

Typosquatting and conversion theft: Netflix subscribers in the spotlight

Experts in digital navigation, echoing concerns expressed in Olhar Digital, reveal the sophistication of scams that use the Netflix brand. And at the center of them is typosquatting, which involves the creation of internet domains almost identical to that of Netflix, with subtle typos that go unnoticed by inattentive users.

Thus, by accessing these fake sites, victims are tricked into providing information or even making payments to non-existent accounts.

To do this, scammers rely on the speed and inattention of users when typing the Netflix address in the browser bar or when clicking on links from unknown sources.

What about conversion theft?

O Conversion theft It is another rising tactic: for her, scammers create paid advertisements or manipulate search results so that their fake sites appear in the spotlight when users search for Netflix-related terms, such as “watch Netflix online”, “cancel Netflix subscription” or “Netflix support”.

Thus, when clicking on these links, users are redirected to pages that mimic the official Netflix website, where personal information is requested or misleading promotions are offered, such as crazy discounts or free access for a limited time.

Regardless of the form, the ultimate goal is only one: to divert legitimate traffic from Netflix and to profit from subscribers' trust.

The era of digital surveillance: protecting brands and users

In a world where Scams online become increasingly sophisticated and difficult to detect, the protection of brands and users requires a proactive, continuous and multifaceted approach.

To this end, constant monitoring of the internet for fake sites, fake advertisements and profiles on social networks, and other suspicious activities is essential to identify and neutralize threats before they cause significant harm.

And that's where two-factor authentication, the use of strong and complex passwords, the regular updating of software, and the careful verification of links are simple but effective measures to protect online accounts against unauthorized access.

In addition, of course, to make users aware of the risks of phishing, typosquatting and other forms of scam, empowering them to distrust very advantageous offers and messages that create an excessive sense of urgency.

However, is that enough to guarantee the digital protection of your brand?

Is your brand prepared to face digital security challenges and protect your customers?

In a world where trust is the most valuable asset for any business, investing in digital protection is essential to ensure your brand, your customers and your results.

And here at Branddi, we can help! Do you want to know how? Keep following our blog and learn more about our work with Shielding marketing!