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Phishing hits 3.5 million Brazilians in 2023

branddi · Published on December 16, 2024 · Updated on April 10, 2026

According to a study by Redbelt Security, in 2023, phishing attacks, which involve sending fraudulent messages, have already reached more than 3.5 million Brazilians.

However, that's not all. This is because the research also showed that experts' expectations are not optimistic: the number of victims is expected to be 30% higher at the end of 2024, following the 58.2% growth in detected attacks. id="">One of the main points that explains the apparent indectability of phishing attacks is their high versatility. This is because they take advantage of the various existing formats and combine communication with social engineering, using the credibility of big brands to deceive consumers.

However, if you imagine that consumers are the only victims of these attacks, it's time to rethink. This is because brands also suffer significant impacts from phishing, either directly through attacks that compromise their infrastructure, or indirectly, by having their reputation and trust shaken.

Still, there is something that has been drawing everyone's attention on the subject: how do these cases continue to increase if there is currently a greater concern on the part of companies regarding digital protection?

Why do phishing attacks continue to be effective in 2024?

As we said above, the versatility and diversity of channels used (SMS, email marketing and social networks) are an important point for the continued success of phishing attacks.

But there are other factors that contribute to the effectiveness of these scams, even in a scenario where concerns about digital security are on the rise: attack methodsSomething we always talk about here at Branddi is that fraudsters are increasingly refined in their approaches. To do this, they use advanced automation and artificial intelligence tools to create highly convincing fake messages and pages, which accurately replicate the visual identity of major brands.

Exploitation of human vulnerabilities

Regardless of the channel used, we can say that social engineering continues to be the basis of phishing attacks.

With it, criminals appeal to emotions such as fear, urgency or curiosity to trick victims into making quick decisions, such as clicking on links or providing personal information. The idea here is to force the user to make a thoughtless decision.

Underestimation of risk

This is another central point that justifies this increase. After all, the vast majority of companies believe that they will not be targets of attacks.

And it is this false sense of security that leads to less cautious practices, such as opening suspicious emails or sharing data on unverified platforms.

Do you want to understand how to protect your brand and your consumers against phishing attacks? Follow the Branddi blog and always be aware of the world of shielding marketing!

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