After Prime Day: wave of fake Amazon sites still threatens consumers and brands

Amazon Prime Day 2025, between July 8 and 11, has ended, but one consequence worries: the persistence of fake Amazon sites.

Before the event, digital security experts warned of more than 120,000 fake sites created to capture data and steal money. Now, with the end of Prime Day, consumers' attention may have diminished, making them even easier targets for digital scammers.

But what does that mean in practice? Come understand with us!

The persistent threat of fake Amazon sites

Even though Prime Day is over, fake sites remain active, waiting for unsuspecting victims.

The persistent nature of this threat requires consumers to remain vigilant and adopt strict safety measures.

According to NordVPN experts, who identified the threat, these fake sites are phishing lures or even virtual stores that sell counterfeits. In other words, they take advantage of the search for discounts to attract victims - which was worrying before, is now even more insidious, as the reduction of Prime Day buzz may lead consumers to let their guard down.

In addition, the sophistication of the scams is also worth highlighting, as some sites are very similar to the official Amazon page, making identifying the scam even more difficult.

The consequences of falling for a fake Amazon website scam can be serious, including consequences for companies (financial losses, brand dilution, diversion of conversions, etc.) and for consumers (security breaches and financial scams).

Fake sites: consequences of this digital threat

As we have seen, the scams that take advantage of the Amazon name do not only affect consumers: the brands that sell their products on the platform also face serious risks. However, these scams are not restricted to Amazon, since any company, regardless of its size or sector of activity, can suffer from threats such as fake sites, which can generate:

• Damage to reputation;
• Loss of revenue;
• Additional costs;
• Brand dilution.

Shielding your brand: how to protect your business from digital scams?

The threat of Fake sites requires brands to redouble their attention and adopt specific security measures to protect their presence on Amazon. And some important tips include:

• Continuous monitoring: using monitoring tools to scan the web for fake sites that use your brand or sell counterfeit products;
• Domain registration: register domains with variations of your brand name to prevent scammers from creating fake sites;
• Proactive reporting: reporting fake sites and fake ads to Marketplaces used and to the competent authorities;
• Product authentication: implementing authentication systems so that consumers can verify the authenticity of their products;
• Transparent communication: educating your customers on how to identify fake sites and counterfeit products.

However, even if these are resulting strategies, they may not be enough to ensure that your brand's digital presence is truly protected. And cases like these from Amazon's Prime Day are a constant reminder of the importance of online protection for consumers and brands.

After all, protecting your brand reputation and the trust of your customers requires attention, care, and the use of appropriate security practices. And Branddi can help you with that!

Learn more about our Shielding marketing and discover how we can help you monitor, protect, and strengthen your business against the digital threats that stalk your brand!