Counterfeit products: how can Branddi protect your brand from these violations?

The problem of counterfeit products on online marketplaces grows every year and directly affects both brands and consumers. After all, when a customer buys a fake product thinking it's original, they not only end up dissatisfied but also lose trust in the brand they were seeking.

Moreover, counterfeit products usually have inferior quality, do not meet safety standards, and damage the image of the original brand. That’s why, if you care about maintaining the quality and integrity of your brand, it’s crucial to adopt effective protection strategies to fight piracy — and that’s where Branddi can help.

At Branddi, our mission is to ensure that brands and consumers are protected against fraud and unfair practices such as piracy. To do this, we offer a service that locates ads for counterfeit products and handles the reporting process directly with the platform where the ad is published.

Let’s take a closer look at how this works — including the success case of Pé de Algodão, a brand that trusted Branddi to solve this very problem!

How does product piracy harm your brand?

In short, counterfeit products are items that illegally imitate original products, using a brand’s name, logo, or even design. On marketplaces and online stores, these fake products are advertised as if they were genuine, deceiving consumers and diverting sales from the official brand.

The impact goes beyond revenue loss — it directly affects your brand’s perceived quality and credibility. When a consumer purchases a disappointing counterfeit product, they associate that poor experience with the brand they believed they were buying from. Furthermore, piracy makes it harder to differentiate between authentic and fake items.

This scenario reinforces the need to protect your brand on marketplaces, ensuring that your company’s name is only associated with products that reflect your quality and authenticity.

Branddi’s counterfeit product detection and takedown service

Branddi offers a complete solution to help you detect ads for counterfeit products and eliminate those threats. With our detection and reporting service, we monitor the sales platforms where your brand is present and identify unauthorized sellers misusing your brand.

Once a counterfeit product is found, Branddi handles the reporting process directly with the platform, regardless of which one it is. This reporting process is essential for removing fraudulent ads and ensuring that only authorized sellers represent your brand.

Our team of brand protection experts conducts ongoing monitoring and keeps you updated at every stage until the fraudulent ad is taken down.

Success story: how Branddi helped Pé de Algodão fight piracy

One of our most notable cases was with Pé de Algodão, a Brazilian brand specializing in children’s clothing and accessories.

The brand was facing a growing issue with counterfeit products that mimicked their creations and used their visual identity illegally. These fake items were being sold on popular marketplaces, confusing consumers and harming the brand’s image.

Pé de Algodão turned to Branddi for help, and our team took immediate action with our detection and reporting service. We identified several fraudulent listings using the brand’s name and design to deceive customers who were looking for genuine Pé de Algodão products.

After detecting the ads, Branddi submitted takedown requests directly to the platforms, leading to the swift removal of the counterfeit items.

Thanks to Branddi’s rapid intervention, Pé de Algodão was able to clean up its brand presence on those marketplaces and restore consumer trust. This is just one example of how our service can help brands combat piracy and protect their authenticity in digital environments.

Platforms where Branddi protects your products

Branddi offers full protection for your brand on various popular marketplaces, ensuring that counterfeit listings are detected and reported. We currently operate on major Brazilian e-commerce platforms, including:

• Mercado Livre
• Shopee Brazil
• Amazon Brazil
• Americanas.com
• Magalu

Benefits of fighting piracy with Branddi’s support

Choosing to monitor and report counterfeit products and websites brings many benefits to your brand, including:

Brand reputation protection

‍Removing fake products from marketplaces preserves your brand’s image and prevents consumers from having poor experiences with counterfeits.

Reduced financial losses

‍By preventing counterfeit products from competing with your genuine items, you avoid losing revenue that would otherwise go to your brand.

Consumer trust

‍Ensuring that only original products are found on sales platforms reinforces customer trust and loyalty.

Control over your brand identity

‍By eliminating fraudulent listings, you maintain control over the use of your brand’s name, logo, and design.

How Branddi protects your brand from counterfeit products

At Branddi, our approach is complete and proactive. We don’t just detect counterfeit products — we also continuously monitor your brand’s presence on marketplaces such as Mercado Livre, Shopee Brazil, Amazon Brazil, Americanas.com, and Magalu.

Our AI-powered technology allows us to identify counterfeit listings quickly, and our team manages the entire takedown process with the platform to ensure efficient removal.

In addition to detection and reporting, we also provide customized brand protection strategies to help you maintain your brand’s integrity in digital environments.

Our experience and success with cases like Pé de Algodão prove that it is possible to fight piracy and ensure that your customers have an authentic experience with your brand.

Remember: Protecting your brand from counterfeit products is essential to maintaining customer trust and preserving the value you’ve built over time.

So, if you want to protect your brand and eliminate counterfeit listings that harm your sales and reputation, trust Branddi.

We’re here to help you monitor and defend your brand from piracy — ensuring your presence on marketplaces is secure and authentic!

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