Anti-fraud system: how to build a digital wall for your brand?

Ensuring the protection of your brand in the online environment requires a robust anti-fraud system capable of protecting the trust that your customers place in you and your promise. But what happens when that trust is threatened by unfair practices? How to protect your reputation and your results in the midst of an increasingly complex scenario?

At Branddi, we understand the challenges of building and maintaining a strong brand in the online environment. We also know that digital protection is not just a necessity, but an essential investment for the future of your business.

Therefore, if you are looking to understand how to build a robust virtual shield, an anti-fraud system that defends your brand from scams, counterfeits, and disloyalty, read on and discover how to protect your online presence and guarantee the safety of your consumers, protecting the value you worked so hard to create!

What are digital frauds?

In the context of protection of your brand, digital frauds refer to attempts to deceive your customers or harm your reputation through the unauthorized use of your brand on various online channels.

These fraudulent actions may include the creation of fake sites that resemble yours, the delivery of misleading advertisements that mislead consumers, and other threatening practices that exploit the trust placed in your brand.

Thus, the urgency to invest in an anti-fraud system that protects your brand becomes even more evident when we observe that, according to data from Accounting Portal, every eight seconds a Brazilian is the target of some attempt at deception online.

This alarming data demonstrates the constant risk that directly impacts not only the user, but also the reputation and revenues of companies across the country.

What are the most common digital frauds?

Understanding the threat landscape is the first step in thinking about an anti-fraud system. After all, these digital scams manifest themselves in a variety of ways, each with its own peculiarities and potential harm.

With that in mind, in the next few topics, we will explore the most frequent types of fraud affecting brands in the online environment.

Remember: knowing each of them thoroughly is essential so that you can identify vulnerabilities, anticipate problems, and implement an anti-fraud system that truly protects your business. Shall we go?

Fake sites

The proliferation of Fake sites is one of the biggest threats to a brand's reputation. This is because these sites, which imitate the visual identity and content of legitimate companies, are created with the purpose of deceiving consumers, collecting personal data, or selling counterfeit products.

According to data from Statista, in the fourth quarter of 2024, more than 989,000 phishing attacks (a method used to “fish” sensitive data) were detected worldwide, many of which involve the creation of fraudulent web pages.

The negative impact of these sites can be devastating, resulting in lost revenue, damage to brand image, and distrust on the part of customers.

Fake ads

Fraudulent ads are another common tactic used to harm consumers and harm brands.

These advertisements, which may appear on various online platforms, such as social networks and search engines, generally offer non-existent products or services, promote misleading discounts, or induce the user to click on malicious links.

Thus, when faced with false advertisements that misuse the brand, consumers may have a negative experience, associating the company with illegal practices. In addition, advertisements like this can divert traffic from the brand's official website, directly impacting sales and your online visibility.

Fake profiles

Fake profiles on social networks are created with the intention of impersonating brand representatives, disseminating false information, applying scams, or even defaming the company. These profiles can use the brand's name, logo, and other features to trick followers.

The proliferation of fake profiles can create confusion among consumers, damage brand reputation, and even lead to financial losses.

For this reason, it is essential to constantly monitor social networks for fake profiles and take steps to remove them as soon as possible.

How does digital fraud threaten your brand?

Digital scams, unfortunately, aren't just a fleeting inconvenience. After all, they represent a direct attack on the heart of your brand, impacting everything from your revenue to your reputation.

And with every successful false action, consumer trust is shaken, your brand value is eroded, and your growth potential is compromised.

To illustrate the seriousness of this threat, a recent study by LexisNexis Risk Solutions reveals that, in Brazil, each real lost in fraud costs companies R$ 3.59.

This alarming fact demonstrates that the impacts of online dishonesty go far beyond the amount subtracted in cheating applications, encompassing operational, legal and recovery costs, in addition to damage to the brand's image.

In the next few topics, we will explore in detail the most significant impacts of digital scams on your brand. Get ready to discover how they affect your business and how an effective anti-fraud system can shield your brand against these risks!

Loss of consumer confidence

Trust is the foundation of any lasting relationship between a brand and its customers. Therefore, when a consumer is a victim of deception involving your brand, trust is immediately shaken. And this, whether through exposure to a misleading advertisement or the experience on a fake site, generates the feeling of having been deceived and can generate frustration, disappointment, and even anger.

In addition, the loss of trust can lead to decreased brand loyalty, reduced purchases, and the spread of negative comments, directly impacting your business results.

Damage to the brand image

Here at Branddi, we always say that your brand image is one of your most valuable assets. After all, it is built over time through investments in marketing, quality of products and services, and customer relationships.

And digital scams can tarnish that image quickly and irreparably. According to a study published by Capital Letter, after being victims of a scam, 6 out of 10 Brazilians stop buying from the brands involved.

This information highlights the direct impact of deception on consumer perception and on their purchase decision. Remember: associating your brand with illegal actions can generate mistrust, drive away new customers, and even lead to the loss of important contracts and partnerships.

Legal and financial risk

In addition to reputational damage, digital scams can expose your brand to significant legal and financial risks.

That's because companies that neglect to protect their customers from cheating actions can be held legally responsible for losses and damages caused by dishonest actions. In addition, scams can generate additional costs, such as expenses with investigations, lawsuits, and compensation.

According to Capital Letter, e-commerce fraud can consume up to 2% of revenue and reduce profitability by 30%. In other words, investing in a robust anti-fraud system is essential to mitigate these risks and protect your company's assets.

Increase in operating costs

Combating digital scams requires continuous investment in human, technological, and financial resources. After all, it is necessary to constantly monitor the internet for suspicious activity, investigate consumer complaints, remove misleading content, and implement additional protection measures.

In addition, companies may need to bear the costs of customer support, reimbursement for victims of tricks, and other expenses related to crisis management.

These operating costs can significantly impact the profitability of your business, making fraud prevention a strategic priority.

Impact on marketing strategies

Digital scams can also compromise the effectiveness of your marketing strategies, raising costs and decreasing return on investment.

For example, the practice of “brand bidding” (when competitors use your brand name as a keyword in paid ads) can inflate the cost per click (CPC) of your marketing campaigns, diverting qualified traffic to competing sites.

In addition, the presence of fake ads that misuse your brand can confuse consumers and decrease the conversion rate of your campaigns.

According to a report published in G1, digital ad fraud could reach US$ 50 billion in 2025, demonstrating the amount of investment waste that companies can have by not protecting their campaigns.

How to create an anti-fraud system to protect your brand digitally?

Faced with an increasingly complex and threatening scenario, the question that must be asked is: how to protect your brand against digital threats?

The answer lies in creating an anti-fraud system that is comprehensive, proactive, and adaptable to the new tactics of cheaters.

With that in mind, in the next topics, we will present a practical guide for creating an effective protection method, covering everything from constant monitoring to the implementation of preventive measures and the rapid response to incidents.

Get ready to discover how to build a true digital wall in defense of your brand!

Map your brand's specific risks

Each brand is unique and therefore subject to specific risks. Therefore, the first step in creating an effective anti-fraud system is to identify what those risks are. What are the most common types of scams in your industry? What are the online channels where your brand is most vulnerable? What are your products or services most targeted by cheaters?

By answering these questions, you'll be able to direct your efforts and resources to the most critical areas.

Therefore, conduct market research, analyze data from previous incidents, and consult with experts to obtain a complete view of the threat landscape facing your brand.

Register and protect your brand

Registering your trademark is a fundamental step in ensuring your legal protection and preventing unauthorized use by third parties. After all, by registering your trademark, you acquire the exclusive right to use it in your business segment, and you can take legal action against those who misuse it.

However, in addition to registration, it is important to constantly monitor the internet for unauthorized uses of your brand, such as the creation of fake websites, the sale of counterfeit products, or the placement of misleading advertisements.

O National Institute of Industrial Property (INPI) announced that trademark applications increased by 10.3% in 2024, reaching 444,037 requests, which demonstrates the growing concern of companies with the protection of their intangible assets.

Educate your audience and customers

Raising public and customer awareness is one of the best ways to prevent digital scams. For this reason, inform your customers about the risks of scams, counterfeits, and other dishonest actions using your brand.

To do this, create educational materials, such as posts on social networks, informational emails, and articles on your blog, warning about the most common tactics used by cheaters and teaching you how to protect yourself.

Additionally, encourage your customers to report suspicious activity and provide communication channels so they can report incidents.

Use SSL certificates and security protocols

The security of your site is essential to protect your customers' data and avoid scams. Therefore, use certificates SSL (Secure Socket Layer) to encrypt information transmitted between your site and user browsers, ensuring data confidentiality.

In addition, implement robust protection protocols, such as firewalls, anti-fraud intrusion detection systems, and antivirus software, to protect your site against attacks and intrusions.

Set up automatic alerts for unusual activities

Early detection of suspicious activity is essential to minimize the damage caused by Digital scams.

Therefore, set up automatic alerts to monitor your site traffic, mentions of your brand on social networks, and other risk indicators. This can be done using data analysis tools to identify unusual patterns, such as sudden traffic spikes, mass negative comments, or the registration of domains similar to yours.

Thus, upon receiving an alert, immediately investigate the situation and take the necessary steps to contain the threat.

Standardize and facilitate protection with the support of an expert partner

Protecting against digital scams is a complex task that requires specialist knowledge. And for this reason, having the support of a specialized partner can make all the difference in ensuring the effectiveness of your anti-fraud system.

That's because a specialized partner can help you map your brand's specific risks, implement preventive measures, constantly monitor the internet for suspicious activity, and respond quickly to incidents.

In addition, a specialized partner can offer customized solutions for your needs, adapting your system to new threats and ensuring your peace of mind.

Create an effective anti-fraud system with the support of Branddi!

Protecting your brand against digital threats is a constant challenge, requiring a comprehensive, proactive, and adaptable system. But, as we have seen, building and maintaining this anti-fraud system internally can be complex, requiring specialized resources and expertise. That's where Branddi comes in.

At Branddi, we offer a complete solution to protect your brand against the most diverse online threats, from fake sites and misleading advertisements to fake profiles.

To this end, our platform combines cutting-edge artificial intelligence with the expertise of a team of dedicated specialists, ensuring 24/7 monitoring on all digital platforms relevant to your business.

Don't let digital threats harm your brand and compromise your results!

Visit our website and discover how Branddi can help you build an effective anti-fraud system, ensuring the protection, reputation, and success of your business with our Shielding marketing!