Takedown: how and why to remove malicious content?

The digital market has ushered in a new era for brands looking to increase their sales and visibility. This is because it acts as a showcase between companies and users, supporting not only the exposure of products and services, but also boosting their commercialization and facilitating contact with customers and suppliers.

Still, not everything in digital commerce is positive: there are various threats hiding behind the screens. Among them are different types of fraud, such as fake profiles and websites, as well as false and malicious ads. But what impact do these types of fraud really have on brands—and how and why should you already be taking down this kind of content?

Join Branddi and learn how to keep your brand safe!

What is fraud?

According to this year’s Fraud Report by Serasa Experian, fraud is already a recurring concern for 58% of companies. These threats have become increasingly sophisticated, capable of causing harm not only to consumers but also to brands.

However, before we understand how to effectively fight fraud, it’s essential to know what it is and what its main consequences are.

Digital fraud refers to illegal activities carried out online with the goal of deceiving individuals or organizations in order to gain financial advantage. One of the key issues with fraud is that it can take many different forms, making it difficult to trace or even identify.

Some of the most common forms include:

• Fake profiles: pages created on social media platforms or marketplaces using elements from legitimate brands to boost visibility and sales;
• Fake ads: these combine real brand elements with fake promotions to attract and trick unsuspecting users;
• Fake websites: fraudulent domains created not only to promote malicious products and services but also to give more credibility to scams.

What are the main consequences of fraud?

Fraud is often perceived by consumers as a sign of insecurity. While this concern is understandable, it tells only part of the story: fraud also poses serious risks to brands.

In addition to potential financial losses, fraud can damage a company's reputation, as it becomes associated with fraudulent activities. As a result, the company may begin to face frequent complaints from consumers who were deceived and dissatisfied with the products or services they received.

This leads to increased operational costs for legal and IT teams, who must remain constantly alert to disprove and resolve these issues—especially if they escalate into legal disputes.

That’s where takedown processes come in as valuable tools to prevent fraud from causing lasting damage to your brand’s image. Keep reading to learn more about how takedown works and how it can be used strategically within your company!

What is the importance of takedown in fraud processes?

Takedown refers to the process of removing online content that violates intellectual property laws, copyright laws, or internal policies.

Focused on protecting brands from fraud and violations, takedown can be done manually or automatically. It involves identifying fraudulent content, sending a formal notification, and waiting for the complete removal of the content from the platform where it was found.

However, even though it might seem like a simple action, takedown requires expertise and careful monitoring to ensure the full removal of content without legal consequences for the brand.

And that's exactly what we do here at Branddi! Want to understand more about how we operate? Check out how we perform takedown here!

How Branddi carries out takedown of fraudulent content?

Here at Branddi, we work tirelessly to ensure that your brand is protected against digital threats. To do this, we rely on an innovative and exclusive system that combines our expertise with the objectivity and speed of artificial intelligence.

This way, we can act on multiple fronts, covering all aspects of your online presence against fraud and ensuring up to 80% success in the claims we receive and 99% success in the takedowns we initiate.

To achieve these impressive results, we operate in three phases:

Active Monitoring

The best way to prevent fraudulent occurrences from damaging your brand’s image is to spot them before they become problems. To do this, it’s essential to be vigilant about everything involving your company’s intellectual property.

At Branddi, we search for mentions not only in Google Ads and social media ads but also in customer service channels and over 2,000 existing TLDs, allowing for near-instant analysis of the more than 250,000 new websites that appear daily.

This ensures a broad and attentive view of everything related to your brand, helping it remain secure and aware of its presence in the digital market.

Sending Notifications

The second step in the takedown of digital threats is sending notifications and reports to over 5,000 platforms, including domain registrars, hosting systems, browsers, online stores, and ad platforms.

This allows us to escalate the issue to the responsible entities, requesting the content’s removal in a friendly manner, avoiding legal escalation.

Takedown Monitoring

After sending the notifications, our team monitors the open request, tracking each new action to ensure that the takedown is approved and executed as quickly as possible.

This way, you enhance your authority over your brand, ensuring that your digital presence is always protected from fraudulent occurrences or malicious attacks.

Don’t let these cases threaten the credibility you’ve worked so hard to build: trust Branddi to handle the takedown of unauthorized websites, profiles, or ads!