Brazil consolidates itself as a paradise for virtual scams — is your brand the next target?

The digital age, along with an ocean of opportunities, has also brought with it a growing tide of threats. And Brazil, as highlighted in a G1 report about the explosion of virtual scams, has become an epicenter for unfair activities, with losses that now amount to around R$ 2.3 trillion.

But, in addition to the ordinary citizen, there is a strategic target that is suffering increasingly sophisticated and targeted attacks: brands.

After all, today, companies of all sizes and segments navigate troubled waters, where their own identity and customer relationship are exploited by fraudsters and competitors with predatory tactics.

The magnitude of this vulnerability in the corporate environment is vast and requires a close eye. Read and understand how your brand may be at risk and what protection mechanisms are available with Branddi!

The digital siege: how do brands become victims?

If for consumers the scam often comes through a false message or a cloned site, for brands, the range of threats is even wider and more insidious.

A common tactic is “brand bidding”, where competitors use the registered name of another brand in their own paid ads on platforms such as Google Ads.

The objective is clear: to divert qualified customers who were actively searching for the original company. Branddi, which monitors millions of ads monthly, notes that this practice can inflate the Cost Per Click (CPC) of brand terms by up to 90%, burdening the victims' marketing budget.

At the same time, scams that exploit the identity of well-known brands are multiplying. This includes the creation of fake sites, which perfectly replicate official portals for selling non-existent products, collecting data, or carrying out financial scams.

Fake profiles on social networks are also used to disseminate misleading promotions or to impersonate official service.

Added to this is the persistent sale of pirated products and counterfeit in large marketplaces, which not only divert revenue - which can corrode, according to estimates, up to 25% of the revenue of certain brands - but also damages reputation and consumer confidence.

Impacts beyond cash: the erosion of trust and brand value

When a customer is deceived by a fake site or purchases a counterfeit product believing it to be legitimate, trust in the original brand is profoundly shaken. This translates into an increase in the volume of complaints, overload on service teams and, in many cases, unexpected legal costs.

In other words, the company's image suffers, and the value built over years can be rapidly depreciated.

Thus, each negative interaction, even if originated by malicious third parties, contributes to a negative perception that is difficult and costly to reverse.

Digital shielding: how does it protect your brand?

Faced with this complex scenario, brand protection in the digital environment requires more than simple surveillance: it requires intelligence, technology, and specialized action.

And that's where solutions like Branddi come in: combining the power of artificial intelligence with the expertise of a team dedicated to the 24/7 monitoring of all the main digital platforms in the world.

Thus, your brand is able to guarantee a safer digital performance for it and also for its consumers. However, that's not all: protecting your business against these actions also brings measurable results, such as: reducing inflated marketing costs, recovering misappropriated revenues and, above all, safeguarding the integrity of the brand and the trust of your customers.

Do you want to know more about the importance of protecting your digital assets? Come with Branddi and discover more about our Shielding marketing!