Digital twins: how will this trend impact your brand?

Digital twins transcend Industry 4.0, representing an essential evolution in the protection and development of your brand in the online universe. This is because, while offering incredible opportunities, the complexity of the implementation and the increasing sophistication of digital scams require specialized expertise to avoid risks.

Branddi, a leader in solutions to protect brands online, invites you to explore how Digital Twins can transform the way you protect your business, minimizing vulnerabilities and maximizing your benefits.

Discover the opportunities and challenges that this innovative trend presents. Do you want to deepen your knowledge and ensure the safety of your brand? Keep reading!

What are digital twins?

Digital Twins they are dynamic virtual representations of physical entities, processes, systems, or assets.

This technology allows you to monitor, simulate, and analyze the behavior of your physical correspondent in real time, optimizing performance and preventing problems.

In Industry 4.0, Digital Twins are an essential tool. After all, they allow you to simulate scenarios, test solutions, and optimize processes before implementing them in the real world, reducing costs and increasing efficiency.

For example, in manufacturing, a Digital Twin of a machine can help predict faults and schedule preventive maintenance, avoiding unplanned shutdowns.

Proof of this is that, according to an article published in Economic Value portal, Brazil could grow up to 21% in Industry 4.0 by 2028. This growth will be driven, in part, by the adoption of technologies such as Digital Twins, which allow companies to be more efficient, innovative, and competitive.

What is Industry 4.0?

Industry 4.0, also known as the Fourth Industrial Revolution, represents a profound transformation in the way companies produce, operate, and interact with the world.

Characterized by the integration of technologies such as Internet of Things (IoT), Artificial Intelligence (AI), Big Data, Cloud Computing and Digital Twins, it seeks to optimize processes, increase efficiency and generate new business opportunities.

Its influence on brands and companies can be felt based on the following criteria:

• Customization of products and services at scale, meeting the specific needs of each customer;
• Optimizing supply chain management, reducing costs and increasing agility;
• New service-based business models, such as predictive maintenance and remote asset monitoring;
• Increased operational efficiency, reducing costs and increasing productivity.

Um McKinsey Global Institute study estimates that Industry 4.0 has the potential to generate up to $3.7 trillion in economic value by 2025. This value will be driven by the combination of factors such as increased productivity, cost reduction, and creation of new products and services.

However, despite its numerous benefits, Industry 4.0 also brings new challenges for brands. This is because increasing digitalization increases exposure to risks such as online scams, piracy, and unfair competition. Therefore, protecting the brand in this new context is fundamental to guarantee the success and sustainability of the business.

‍Digital twins and deepfakes: what are the potential impacts for your brand?

‍Digital Twins alone are a powerful tool for innovation and efficiency, allowing us to simulate and optimize processes in the real world. However, the growing sophistication of online scams, in particular the alarming rise of deepfakes, transforms this technology into a minefield for brands.

In Brazil, the increase in deepfakes was 830% between 2022 and 2023, according to data from Sumsub's Identity Fraud Report 2023, evidencing the urgency to protect against this threat.

But what, really, is the relationship between digital twins and scams? Read on and find out the details!

Loss of consumer confidence

Digital scams, enhanced by the misuse of Digital Twins, represent a direct blow to consumer confidence.

Imagine the creation of fake profiles of representatives of your brand, using deepfakes to simulate interviews, testimonials, or even direct interactions with customers.

These fraudulent Digital Twins can disclose misleading information, false promotions, or even induce purchases on cloned sites, undermining your company's credibility and alienating consumers. After all, once trust is broken, regaining it requires an even greater effort.

A PwC study revealed that 49% of consumers would abandon a brand after suffering a single negative experience.

This data demonstrates how sensitive consumer trust is and the devastating impact that these cases can have.

Impacts on reputation

A brand's reputation is a valuable asset, built over time based on product quality, customer service, and consistency with its values. That is, these digital scams, driven by malicious Digital Twins, can destroy that reputation in a matter of seconds.

In addition, the spread of Fake news, the creation of fake sites and profiles that mimic your brand's visual identity and the manipulation of videos and audios to defame your company can quickly go viral, causing irreparable damage to your image.

Manipulation of marketing and advertising content

The fraud trends for 2025 point to an increasingly complex scenario, where the manipulation of marketing and advertising content becomes a powerful tool for scammers.

With Digital Twins, you can create fake ads that mimic your brand's official campaigns, directing consumers to fraudulent sites or promoting counterfeit products. Additionally, using deepfakes to create false testimonials from happy customers or celebrity endorsements can mislead consumers and harm your brand's reputation.

According to data released in CNN portal, half of digital companies in Brazil lose up to R$ 5 million due to fraud. This alarming number demonstrates the scale of the problem and the urgent need to protect marketing and advertising content against fraudulent manipulation.

Fraud and misuse

The combination of Digital Twins and deepfakes opens up a range of possibilities for fraud and misuse of your brand. After all, this way, scammers can create false identities using deepfakes to gain access to confidential information, bank accounts, or loyalty programs.

In addition, they can use Digital Twins to falsify documents, create counterfeit products that mimic their brand's packaging and design, and even divert financial resources.

Loss of control over the brand's voice

In a world where communication is instantaneous and information spreads rapidly, the loss of control over the brand's voice can have disastrous consequences.

With Digital Twins, fraudsters can create fake profiles on social media, mimicking your brand's language, tone, and communication style. After all, these profiles may disclose false information, answer questions inappropriately, or even engage in controversial discussions, damaging your company's reputation and confusing your consumers.

The positive uses of Digital Twins

Despite the risks associated with the misuse of Digital Twins, it is important to emphasize that this technology also offers numerous opportunities for brands.

That's because they can be used to create immersive customer experiences, simulate the performance of products and services, optimize internal processes, and even personalize customer service.

The key lies in implementing robust security measures and constantly monitoring the use of your brand in the digital environment. Learn more about how to do this in the next few topics!

‍How to protect your brand from the growing number of cases?

In a scenario where digital scams are becoming increasingly sophisticated and pose a constant threat to brands, protecting your company requires a proactive and comprehensive approach.

Research by Serasa Experian revealed that 58% of Brazilian companies claim an increase in concern about fraud in the last 12 months, evidencing the urgency to prepare for this challenge.

It is in this context that Branddi stands out as your strategic ally, offering innovative and customized solutions to protect your brand against the most diverse threats.

Do you want to know some solutions that can protect you?

Bet on the education and awareness of your audience and team

The first and most important line of defense against the increasingly elaborate ruses of these cases is undoubtedly education and awareness. To do this, invest in comprehensive information programs aimed at both your external audience and your internal team. After all, it's critical that everyone understands the risks inherent to the digital environment and the multifaceted techniques employed by fraudsters.

Educate them on how to discern fake emails, websites, and profiles, stressing the importance of strictly protecting personal and financial information.

In addition, encourage a culture of vigilance, where everyone feels comfortable reporting suspicious activities, promoting regular training and interactive workshops that simulate real attack scenarios, empowering your employees to recognize and respond effectively to these attempts. Thus, by empowering your customers and employees with knowledge, you significantly raise the entry barrier for scammers, making them less likely to succeed in their investments.

Don't give up trademark and patent registration

In a scenario of expanding entrepreneurship, with more than 4 million new companies created in Brazil in 2024, according to Sebrae data published on the Capital Econômico portal, safeguarding your intellectual property becomes a strategic imperative.

Thus, a trademark and patent registration emerges as an essential foundation for protecting your brand's unique identity and the innovations that drive your business.

While this registration, in and of itself, is not a panacea against all forms of scams, it establishes a solid legal basis, giving your company the exclusive right to use the trademark and patent.

This exclusivity gives you the power to take forceful legal action against those who dare to infringe your rights by using your trademark or inventions in an unauthorized manner. O registry It is, therefore, an important investment in the protection of your intellectual property, but it must be complemented by other proactive security measures to guarantee the integrity of your brand in the complex digital world.

Implement continuous monitoring and analysis systems

Effective protection of your brand requires constant and comprehensive surveillance of the digital environment. To do this, implement sophisticated monitoring systems that track the use of your brand, your products, your content, and even the name of your executives on all online platforms, including social networks, websites, marketplaces, forums, and the deep web.

Use advanced data analysis tools to identify suspicious patterns, such as activity spikes at unusual times, fake profiles that mimic your brand identity, negative comments that may indicate the dissemination of false information, and even the sale of counterfeit products.

Additionally, set up personalized alerts to be notified immediately of any activity that could pose a threat to your brand.

Thus, by continuously monitoring and analyzing the digital environment, you will be in a privileged position to detect these abuses and take corrective action before they cause significant damage to your reputation and financial results.

Be aware of what comes out online involving elements of your brand

Your brand's reputation is built not only by your direct actions, but also by the way in which it is perceived and commented on by the general public.

That's why it's so important that you are promptly aware of what comes out on the net involving elements of your brand, including news, articles, comments, customer reviews, and posts on social networks. But how can this be done?

The first step is to closely monitor your online presence, using social listening tools to track mentions of your brand, your products, your services, and your competitors. In addition, respond promptly to any negative or false comments, clarifying questions, correcting incorrect information, and demonstrating that you care about the opinion of your customers.

Remember: the internet is a public space where your brand is constantly under scrutiny.

‍Branddi: keep your company safe in the digital environment!

‍In a world where the boundaries between the real and the virtual are becoming increasingly blurred, Branddi emerges as your main line of defense against digital threats, even the most sophisticated ones, such as scams driven by Digital Twins and Deepfakes.

That's why we understand that protecting your brand goes beyond passive monitoring; it requires proactive and intelligent action to identify, neutralize, and prevent attacks. And that's why Branddi offers a complete and personalized solution to protect your brand, combining cutting-edge technology with the expertise of a highly qualified team.

To do this, our monitoring systems track the use of your brand on all digital platforms, identifying fake profiles, cloned sites, fraudulent advertisements, and manipulated content.

Our team of specialists is prepared to act quickly in these cases, identifying illegal content, notifying offenders and taking appropriate legal action.

In addition, we offer specialized advice to strengthen your brand protection strategy, implementing preventive measures and educating your employees about the risks of the digital environment.

With Branddi, you can have the peace of mind of knowing that your brand is protected against the most diverse threats, even those that combine Digital Twins and deepfakes. Let the Branddi Take care of your company's security in the digital environment, while you focus on growing your business!