Fraud trends for 2025: the future of digital scams

Every beginning of the year brings with it new expectations for the industrial market, especially those driven by new technologies. However, not all trends are positive.

That's because it's not just brands that use these new features to boost their reach: scammers and fraudsters are also attentive to innovations, adapting their tactics to exploit vulnerabilities and deceive consumers and companies. And in 2025 this would be no different: the tendency is for brands to face increasingly complex, personalized and difficult to identify scams.

For this reason, Branddi prepared this content to help companies anticipate the challenges that lie ahead, learning more about each of these new frauds and learning how to put your brand ahead of the actions of these scammers.

Shall we go?

What are the digital fraud trends for 2025?

According to Juniper Research, the global amount lost due to online fraud is expected to reach US$ 400 billion this year. This data is even more alarming when we consider that Brazil is today the world leader in digital attacks (Kaspersky).

And it is precisely because of these disturbing numbers that digital protection today is no longer a differential: it is a critical need for companies that want to remain relevant in the market.

It's time to prepare. Discover below some of the frauds identified as the future of digital scams!

Attacks based on Artificial Intelligence (AI)

That artificial intelligence is already one Consolidated trend, you probably already know. But do you really understand how it negatively impacts your brand's digital presence?

AI, which can be a great ally for business growth, is also a powerful tool in the hands of scammers and that's why attacks using this technology are becoming increasingly common and sophisticated, taking advantage of algorithms to carry out fraud, create false profiles, and communications phishing and even deceive security systems.

For your brand, this proliferation can mean not only discomfort, but also major financial losses and irreparable damage to reputation.

Marketplace and e-commerce fraud

With the accelerating growth of e-commerce, fraudsters have specialized in cloning store websites, creating fake ads, and impersonating legitimate sellers. Additionally, manipulating product reviews and comments is becoming a common practice, distracting consumers from their legitimate purchases.

The impact? Consumer trust, which is essential for any brand, is easily shaken, in addition, of course, to financial losses due to fraudulent transactions and the loss of credibility in the area of activity.

Identity theft of brands and executives

Also deeply linked to the malicious use of AI, the identity theft of brands and executives, also called Brand Impersonating and executive impersonating, is becoming a real problem on social networks and other platforms.

After all, they are capable of creating fake profiles or cloning accounts with frightening precision, taking advantage of public data and AI algorithms to mimic victims' behaviors and communication styles.

In other words, this attack not only affects your image, but it also undermines the trust of customers and partners, compromising the integrity and image of the brand as a whole.

Start 2025 with your protected brand

Regardless of the size of your company or your sector of activity, it is a fact that digital fraud is and will be a problem. But that doesn't mean that you should resign yourself and just accept this reality: it's possible and essential to take a stand against these attacks, reinforcing and protecting the credibility gained by your business over the years.

Do you want to know how to do that? Keep following Branddi's content and learn more about Shielding marketing!