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Online fraud value skyrockets and exceeds real sales by 60%
branddi ·
A recent survey by the operator Visa brought a worrying panorama to Brazilian e-commerce: during the first half of 2024, the average value involved in online fraud attempts was 60% higher than that of legitimate purchases. at a time of continuous expansion of online sales in the country. That is, Visa's findings suggest that, while opportunities grow, risks evolve in sophistication.
Complementing the warning, the study also indicated that more than half of these frauds (55%) originated on mobile devices, pointing to the increasing adaptation of criminals to consumers' purchasing behavior.
Continue reading and understand more about the new scenario and its impacts!
The new face of digital fraud: more value, more mobile
The statistic of an average fraud ticket being 60% higher than legitimate sales, pointed out by Visa, reveals a worrying strategic change: scammers are not only increasing the number of attacks, but targeting individually more expensive scams.
And this growing volume of attacks, combined with the sophistication of tactics, contributes to the greater average loss.
Among the most common types of online fraud identified by the research are card cloning (40%), the scam of a fake acquaintance via WhatsApp (28%) and a fake call center (26%). All driven by social engineering, which exploits trust and remains a key weapon of these threats.
The high incidence of these more elaborate scams helps explain why the average value per fraud, as detected by Visa, is significantly higher high. However, that's not all: this rise in the value of scams occurs in parallel with another clear trend: the migration of fraud to the mobile environment.
After all, the same data from Visa shows that 55% of fraudulent actions already come from smartphones and tablets. This concentration is no coincidence: the convenience of purchasing and carrying out transactions via cell phone, combined with a sometimes lower perception of risks on small screens, makes the user a preferential target. href="https://branddi.com/pt-br/blog/tendencias-em-fraude-para-2025" target="_blank">volume of fraud are not just abstract numbers. This is because they translate into tangible and often severe consequences for companies operating in the digital environment. increased demand for customer service to deal with scam victims, increasing operational costs;Erosion of consumer trust;Severe reputational damage, driving away potential customers;Increased marketing costs to attract and retain customers.Therefore, neglecting protection against increasingly expensive and sophisticated fraud means exposing the brand to a cycle of financial losses and damage to its image in the market.
The future of e-commerce requires vigilance
Given the growing complexity and high cost of fraud, evidenced by recent data, relying solely on payment verifications at the time of the transaction has become an insufficient and risky strategy.
Effective fraud prevention therefore requires a shift towards security proactive: an approach that involves constant digital monitoring, covering multiple points of contact where the brand is exposed – from websites and registered domains to advertisements and profiles on social networks. Guys, the mobile environment is a critical point of vulnerability and inaction costs brands dearly. Therefore, investing in robust digital protection is no longer an option but has become a vital strategic investment.
What about your brand: is it equipped to neutralize threats that evolve as fast as the digital market? target="_blank">Branddi shield marketing.