E-commerce will reach almost R$ 235 billion in 2025: protect your results

Year after year, Brazilian e-commerce develops in significant numbers, winning the preference of consumers and entrepreneurs. After all, it enables more convenience, variety, and access to larger markets, allowing companies to connect with an increasingly broad customer base.

However, they are not all advantages: this is because, as this market grows, so do the risks and digital threats that stalk your brand. Come with Branddi and understand how to protect your business during this expansion, ensuring that your company takes full advantage of opportunities, without being affected by risks!

The growth of Brazilian e-commerce

According to data from the Brazilian Electronic Commerce Association (ABComm), the market expects Brazilian e-commerce to reach a revenue of almost R$ 235 billion in 2025, with the average ticket increasing from R$ 492.40 (in 2024) to R$ 539.28.

This increase was very positively received by companies operating in the sector, who saw this new reality as an opportunity to expand their business, attract new customers and strengthen their presence in the market. Still, few of these brands are truly prepared for the needs surrounding this growth, such as fraud and digital violations, such as piracy.

The impacts of this indifference translate into the exposure of these stores to these attacks, which affects much more than the online image, with consequences such as:

Damage to reputation

Every entrepreneur knows the importance of a good reputation. This is because, with it, the brand has an easier time creating partnerships and conquering new audiences.

So just imagine what could happen to your business image if there were violations, unauthorized uses, and pirated products using your brand name and elements on e-commerce platforms?

Increase in onerous legal risks

Unauthorized uses and violations don't just impact your image: they can also have legal consequences.

Imagine a consumer who buys a product imagining that it was manufactured by your brand, but which, in fact, is a copy: not only will they feel deceived, but they will also assimilate your brand to the experience, and may seek a legal refund for a mistake that your team didn't even commit.

Significant financial losses

Finally, we couldn't talk about digital threats in e-commerce without mentioning financial losses. After all, we can consider a revenue of almost R$ 235 billion, but how much of that amount will actually go to the right destination? And how much of it will be siphoned off by scammers and offenders?

Protect your e-commerce with Branddi

If you want to ensure that your e-commerce is fully protected and ready to take advantage of all the opportunities that the expansion of this market offers, it is essential to be shielded against the threats that surround you.

And that's where targeted tools and strategies, such as Shielding marketing from Branddi, come in, guaranteeing protection and security so that you can take the next steps with peace of mind, without giving up innovation and growth.

Stay tuned to learn more!