Marketplaces vs. digital protection: how does it affect your brand?

If you're an entrepreneur, it's possible that marketplaces' unique opportunities and challenges aren't new. This is because, according to research, currently around 84% of e-commerce merchants use marketplaces in their strategies.

However, more important than being present on these channels is ensuring that your brand is protected on them. That's because, if you don't do this job, violators and scammers will be ready to appropriate your profits and exploit the vulnerabilities of your operation.

Now is the time to take action and ensure that no one uses your brand or the trust of your consumers to obtain undue advantages. Keep following up with Branddi to learn more!

The popularization of marketplaces

Until very recently, talking about buy online it was an uncertain bet from the market. That's because many consumers were still afraid to enter personal or bank details on the internet, and the digital shopping experience was far from reliable.

Today, the scenario is different. Marketplaces have not only established themselves as the main sales channels in the digital environment, but they have also become true virtual shopping centers - bringing together thousands of brands, products, and consumers in one place. Proof of this popularization is that today these marketplaces have won the preference of consumers, surpassing even search engines.

This is what the Marketplace Shopping Behavior 2025 report, carried out by ChannelEngine in partnership with Sapio Research, revealed.

However, the research also provided several other interesting data, such as:

• 63% of consumers prioritize purchases by marketplace;
• 93% of buyers carry out online research before purchasing a product or service;
• One in five consumers browse marketplaces weekly.

In other words, more than just a sales and shopping channel, marketplaces have also become a space capable of impacting the reputation, trust of their consumers and the way in which their brand is perceived in the digital environment.

The dangers that haunt marketplaces

You probably already know that marketplaces have several benefits and facilities, both for retailers and entrepreneurs. After all, these platforms offer a structure ready to sell, without the need to invest in a e-commerce own or deal with the high costs of developing and maintaining a site.

In addition, of course, to still attract a large volume of traffic and often offer logistical support.

However, these benefits do not mask the challenges and threats that are also hidden in these channels, such as unauthorized uses, plagiarism, piracy and other types of violation and counterfeiting. That is, if protecting is no longer optional - it's essential and the longer it takes for your brand to act, the greater the accumulated risks and losses, especially considering that marketplaces have become such a priority channel for companies.

The time has come to react and protect your brand against these digital threats: and we, at Branddi, can help! Keep following our content and learn more about our solutions at Shielding marketing.