Domain protection: what is it, importance and how to do it?

Have you ever stopped to think about domain protection for your business? At Branddi, we understand that this question is as fundamental as knowing your brand name. After all, your domain is the gateway to your online world, the address your customers type to find you.

But what exactly does it mean to protect your domain? Why is this so essential? And, more importantly, how do you ensure it's safe?

In this comprehensive guide, we unravel all the secrets of domain protection. Get ready to discover how to shield your business against threats and ensure that your online presence remains strong and reliable.

Read on and learn everything you need to know!

What is domain protection?

In simple terms, domain protection is the set of measures and practices that you take to ensure the protection, integrity, and availability of your domain name. Think of it as the foundation of your online presence, the reference point that your customers use to find you on the vast web.

And the growing sophistication of digital attacks has put Brazilian companies on alert.

Proof of this is that according to recent research by CNN Brazil, 79% of companies in the country say they are more exposed to threats. This alarming fact reinforces the importance of not underestimating the need for domain protection, which goes far beyond simply registering a name and hoping that everything will be fine.

It involves a series of actions to prevent your domain from being stolen, hijacked, used for malicious purposes, or from exposing your personal information. After all, imagine losing control of your domain overnight. In addition to the financial loss, your brand reputation can be severely affected, and the trust of your customers can be shaken.

That's why we invest in domain protection it's an intelligent and preventive decision for any business.

Main types of domain protection

With over 1 billion active sites on the internet, the competition for online visibility and recognition is fierce. But in the midst of this vast digital landscape, an important concern emerges: the protection of your domain.

According to data from DemandSage, there are about 252,000 new sites created every day! This means that, every second, new domains are registered, exponentially increasing the chances of malicious activity.

Therefore, protecting your domain is not only a precautionary measure, but rather a strategic need to ensure the longevity and success of your online business. After all, what's the point of having an amazing site if it's vulnerable?

In the next few topics, we'll explore the key types of domain protection you need to know to shield your business against threats and ensure the peace of mind you deserve.

Get ready to discover how each of these measures can make a difference in protecting your most important asset on the internet.

But first, how about we understand a little more about some essential options?

Transfer protection (Domain Lock)

Have you ever imagined someone transferring your domain to another account without your permission? Transfer protection, or Domain Lock, prevents this.

By activating, you prevent the transfer to another registrar without your authorization. That is, it's like an extra padlock, ensuring that no one enters without their key.

It's an essential security layer for your peace of mind.

Registry Lock

Registration Blocking is an even more advanced protection offered by the registry responsible for your domain extension.

To do this, it adds extra verification for any change to your domain information, such as DNS or contact information. These changes require manual authentication, such as telephone contact.

Thus, any attempt to change requires approval, ensuring maximum security and control over your digital asset.

Expiration protection (Auto-renewal + alerts)

Letting the domain expire can have disastrous consequences. That's because scammers can register it and use it for malicious purposes.

Therefore, the expiration protection ensures that the domain is automatically renewed before its expiration, preventing it from becoming available.

In addition, you receive email alerts.

Protection against cybersquatting

Imagine that a cybersquatter copies your domain with this practice, which consists of registering domains similar to famous brands to sell for high prices or divert traffic. Scary, isn't it?

A protection against cybersquatting monitors the internet for newly registered domains that resemble yours.

So, when you identify a case, you can take legal action to recover the domain and protect your brand.

Why is domain protection so important?

If you think that domain protection is just another technical detail, get ready to change your mind. A AAG IT Support points out that, in 2025, forecasts indicate an alarming increase in digital attacks, with 236.1 million occurrences estimated globally.

In the face of this growing threat, domain protection becomes an essential defense to safeguard your systems and the continuity of your business.

In this section, we'll dive deep into the reasons why domain protection is so vital for any business, regardless of its size or sector.

Discover how this preventive measure can protect you from significant financial losses, damage to your brand image, and other serious problems.

Read on and understand why investing in domain protection is an intelligent and strategic decision for the future of your business!

Prevents blows and loss of traffic

Attacks are becoming more sophisticated every day, that's a fact, and domain protection acts as a shield against various threats. Without it, your site is vulnerable to scams and traffic diversions.

In Brazil, for example, the number of digital scams increased by almost 50% in 2024, according to see.

Imagine a scammer creating a fake site with a domain name similar to yours and stealing from your customers. With domain protection, you protect your brand and ensure that your customers arrive at your site from Safe way!

Preserve digital authority and brand identity

Your brand is your greatest asset. After all, it represents your reputation, your history, and your relationship with your customers. Therefore, domain protection is essential to preserve your digital authority and brand identity in the online environment.

Thus, by protecting your domain, you prevent malicious third parties from impersonating your company, damaging your image and the trust of your customers. It's like having a seal of authenticity that guarantees that you are who you say you are.

Reduces legal and operational risks in the online environment

The lack of domain protection can expose your business to a variety of legal and operational risks.

Imagine a cybersquatter registering a domain with your brand name and demanding a large amount of money to return it. Or a scammer using your domain to send spam emails and damage your reputation.

With domain protection, you reduce these risks and guarantee the legal and operational security of your business in the online environment. That is, it's like having insurance that protects you against unforeseen events.

Prevents the use of your brand by competitors or malicious third parties

Domain protection prevents competitors or malicious third parties from using your brand for illegal or unethical purposes. Imagine a competitor registering a domain under your brand name and selling counterfeit or substandard products. Or a scammer using your domain to spread false information about your company.

With domain protection, you prevent your brand from being misused and protect your reputation. It's like having an army that defends your honor.

Helps with organic positioning (SEO)

Common sense throughout the marketing universe is that investing in organic search remains one of the smartest and most profitable decisions for any business. And domain protection contributes to your organic positioning (SEO) by ensuring that your site is trustworthy and safe for users.

After all, Google values sites that are reputable and offer a safe experience for visitors.

Thus, by protecting your domain, you increase the chances of appearing at the top of the search results and attracting more qualified traffic to your site. It's like having a shortcut to success.

How to protect your domain in practice?

Once you understand the importance of domain protection, the inevitable question arises: how to put all of this into practice? Branddi, a leader in intelligent brand protection solutions, knows that theory must meet action.

That's why we've prepared a practical guide with the main steps you can take to secure your domain and ensure the security of your online business.

In addition, we'll show you how to implement domain protection best practices, from choosing a trustworthy registrar to configuring advanced protection features.

Get ready to transform your domain into an impenetrable fortress and protect your digital heritage!

Register the main domain and strategic variations

Ensuring the protection of your domain begins with a fundamental step: registering not only your main domain, but also strategic variations of it.

Think about possible typos, different extensions (.com, .com.br, .net), and even variations with and without accents. Thus, by registering these variations, you prevent scammers or competitors from taking advantage of typos or alternative spellings to divert traffic or harm your brand.

In addition, it's a way to surround your digital territory and ensure that your customers always arrive at the right place.

Register the trademark with the INPI for digital legal support

Registering your trademark with the National Institute of Industrial Property (INPI) is an essential step to guarantee digital legal support and strengthen the protection of your domain. This is because, by registering your trademark, you guarantee the right of exclusive use throughout the national territory and you can take legal action against those who use your trademark without authorization, including domain names.

It's like having a legal shield that protects you against the misuse of your brand on the internet.

Document all domain accesses, renewals, and ownership

Maintaining complete and organized documentation of all access, renewal, and ownership information for your domains is essential to ensure your security and control.

O Sebrae points out that, to register a .br domain, it is necessary to submit documents such as CNPJ and proof of activity, stressing the importance of keeping this documentation in order.

By having all the data in hand, you avoid losses due to forgotten renewal, facilitate recovery in the event of theft or kidnapping, and ensure that you have full control over your digital assets.

Monitor mentions and domain usage in real time

Being aware of what they say about your brand and how your domain is being used on the internet is essential to identify and combat threats in real time. Therefore, monitor mentions on social networks, forums, blogs, and news sites.

To do this, use brand monitoring tools to identify the misuse of your domain in phishing campaigns, fake sites, or misleading advertisements. After all, the faster you identify a threat, the faster you can act to neutralize it.

Count on the expert support of a partner

Domain protection is a complex task that requires technical knowledge, experience, and appropriate tools. Therefore, having the specialized support of a partner can make all the difference to guarantee the security of your domain and protect your online business.

A specialized partner can help you choose the best protection solutions, monitor your domain in real time, identify and combat threats, and provide you with legal support in case of problems.

Best Practices for Domain Protection

In addition to the measures we have already mentioned, there are some good practices that can further reinforce the security of your domain.

Check out some valuable tips:

• Activate the SSL/TLS certificate to ensure the security of the connection between your site and visitors;
• Use two-factor authentication to secure access to your domain registrar account;
• Periodically review your domain settings to ensure that everything is correct and secure;
• Keep your security software always up to date to protect yourself against the latest threats;
• Educate your employees about the best online security practices to prevent them from falling for scams and phishing attacks.

And if you're looking for that support, keep reading and learn more about Branddi's performance!

Integrated domain protection for your brand is with Branddi!

We've come to the end of this comprehensive guide to domain protection, and we hope you've understood the importance of protecting your most valuable digital asset. But, we know that putting all of these tips into practice can seem challenging. That's where Branddi comes in!

With Branddi, you have access to a complete and integrated solution to protect your domain, from constant monitoring until the removal of threats. To this end, our team of experts is ready to help you protect your brand against fraud, scams, cybersquatting and other unfair practices.

Don't leave the security of your domain to chance. Invest in intelligent protection and ensure the peace of mind you deserve with the Branddi's armor marketing!